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How does IRIS Tools work? |
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| Download a document with information about IRISTools |
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1
- Creation |
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IRISTools does not need any client-side code nor any kind of special
application (plug-in or applet) that slows down navigation.
The information is entered through a browser by filling in conventional
forms with fields specifically defined for the user. In other words,
no learning curve is necessary to use IRISTools.
» Application structure
defined for and by users.
A hierarchic structure for the data to be handled is shared; such
structure is the solution frame. The structure includes a selection
of objects or information units. Each object is composed by a series
of attributes. This web frame can be adjusted to each project or company’s
features, and allows to generate flexible, modifiable and scalable
structures.
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Management of multiple kinds of information:
Campaigns, events, contacts, news, polls, etc. All these information
instances are treated and managed in the same way, whatever their
origin and format (image, text, etc).
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The technology used in programming the application allows to
incorporate information that has been received from or will be furnished
to third-parties. This feature allows to reuse information
in different campaigns. Thus, a piece of content or data can serve
various ends.
» Workflow
Different IRISTools user profiles are defined in
order to ensure an adequate control during the generation of information.
A single user can carry out more than one task during the generation
of contacts or contents with no risk of interference between users. |
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2 - Management |
» Allows
to organize and create an optimum information structure,
suitable to meet the needs of the company, the users and the campaign.
This option makes it possible to change services and generate new
ones within the organization, no changes to the application being
necessary.
» Handles information dynamically: manages
copies, versions, and contact, campaign and content status.
» Manages users by defining roles associated
to campaigns, materials or contacts.
» Categorization (classification and structure
by campaign, work areas or topics) of materials or contacts into user-configurable
categories.
» Modification and automatic notice: upon modifying
the content of a campaign a notice is automatically sent by e-mail
to all the users related to that content.
» Contact registration and control: the application
allows to define the data (fields) to be requested from contacts to
register for a website or an event, or to ask for further information
on a campaign, offering the possibility of tracking contacts to their
actions. |
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3
- Retrieval |
» IRISTools
manages information in such a way that it allows to carry out
information searches by keyword, by classification, unfiltered,
by area and by campaign.
» It enables content retrieval by format
and distribution channel. |
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4
- Distribution |
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Maximum information reuse, as the material is distributed
through different channels: e-mail campaigns, events, websites
or telemarketing, and every communication medium that integrates
a company's marketing strategy.
» The generation of content in XML language makes it
possible to adapt information to different formats: mobile
devices (WAP, PDA, etc), or classic Internet (HTML).
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