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| IRISTools has been designed for companies that
wish to exploit their marketing channels through electronic media.
Various electronic communication projects, companies and organizations
can benefit from IRISTools’ advantages:
1
- CORPORATIONS: from any industry or sector, which need to
organize their contacts and communication channels, and to set lead
generation strategies.
2 - AGENCIES: news,
advertising, marketing, event planning.
3 - INTRANETS
& EXTRANETS: private information systems with large content
volumes managed by inexperienced and geographically disperse teams.
4 - DOT-COM COMPANIES: with content- and update-intensive
websites or portals.
5 - CONTACT CENTERS: which
need to implement third-party lead generation strategies.
6 - DYNAMIC DOCUMENTATION MANAGERS: informative products
for professionals that are subject to periodical changes (human resources
professionals, researchers, architects).
7 - MATERIAL
PRODUCERS AND DISTRIBUTORS: publishers, mass media (written
press, radio, television).
In short, every agent that generates, adds or distributes marketing
information through any channel.
IRISTools is a new work philosophy applicable to
the electronic management of marketing channels that makes it possible
to professionalize an activity that has been restrained
by technical factors that have often been an obstacle to undertaking
projects with strict corporate requirements.
IRISTools frees the customer from the technological
and management aspects, and lets them focus their efforts
on identifying and elaborating the information to be leveraged,
by providing a thorough service that suits multiple needs.
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