Given the ever-increasing content creation needs, we considered it important to make the best possible use of existing content and to generate a greater volume of content more relevant to the user at a lower cost. This is achieved through the editorial contextualization tool.

Such a formulation has been a feature of IRISTools’ evolution and strategic positioning vis-à-vis other content management tools in the market that approach this field with a more reductionist view.

But today, digital media offer new opportunities to add value to information, provide new services, and generate interaction through marketing tools. IRISTools makes the most of the possibilities offered by technology and the experience in user and community behavior.